Ecommerce News Magazine presents its e-commerce manual in which it compiles the best online stores in both Spain and Europe in 2017
Ecommerce News Magazine has presented a new edition of its e-commerce manual. The well-known specialized magazine shows infographics, statistical data, and practical advice from experts that bring us closer to the strategy used by the best digital stores in Spain and Europe.
The text presented makes an analysis of the sales portals that report the best numbers of profits and visits by Spanish consumers. Next, we summarize the most important aspects of the hundred pages of this interesting report, with a summary of some tricks and strategies that the most successful companies follow for eCommerce.
The balance between design and usability
It is useless to have a highly developed design if it does not allow fluid navigation for the user. It is about that the graphic elements or their menus do not generate difficulties in the experience of the cybernauts. It is always preferable to offer a clean presentation but one that does not prevent the business from building its own identity with which customers can establish a link. The best digital stores are functional, reliable, and a little entangled. Maintaining balance is the challenge.
To good photos, better profits
According to a study mentioned in the magazine, more than 60% of users buy on digital portals that give prominence to the images of the products offered. It is obvious that buyers need to “see to believe”. With this, there will be greater possibilities of trust and possible purchases. The image and the video have a much higher capture power than the text, among other things because their capacity to transmit information is much greater.
personalized recommendation systems
According to some eCommerce statistics, personalized recommendation systems can be exploited to encourage new purchases. The key idea is to store data on the preferences of each user, in order to later show them publications, offers, and promotions that suit their tastes and needs. It is expected that these systems can increase the total income of an online store by 300%. More targeted advertising is achieved and they are in themselves mechanisms that persuade consumption.
Making the customer travel with each click
E-commerce theorists believe that a successful online store is one that enables its customer to begin a multi-stage process called the “buyer decision journey.” This is how the conditions are created to go from a simple spectator to a consumer. The important thing is that each click and page visited motivates consumers to spend their money on the proposal that is made to them. If this effect of need and reliability is not generated, sales will not be optimized.
Variety in payment systems
Having multiple, comfortable and tight payment systems can be key to keeping users coming back. The more facilities visitors feel, the greater the probability that they will purchase a product. Although the method of payment has been an important source of distrust for online sales, little by little the online consumer perceives that he has sufficient guarantees, the same as in the case of a traditional physical store. A notorious example of this is the digital portals that allow payments to be made through PayPal and other easily accessible electronic accounts. It is evident that the latest strategies in Ecommerce are focused on the creation of facilities for consumption.
In search of the micro-moment
Some of the data presented in this report reveals that looking too closely at demographics can be misleading and dangerous. Instead of looking at statistics based on the age of the buyers or gender, the fundamental thing is to create a web portal that promotes “micro-moments” . This means creating moments of need in the customer, which push him to buy. Personalized recommendations can be a good option for this.
Omnicanalidad
Omnichannel is the integration of the online store in the entire spectrum of the digital market, with all existing channels, opening paths that interrelate between them. In this sense, social networks have a high potential. You have to be present on the different social networks: Facebook, Twitter, Instagram, YouTube, and all those that are becoming fashionable. It’s not just about opening an account and leaving it there or just posting. You have to create a language and make recurring interaction with the public possible.
Analyze the data obtained
In summary, there is no magic formula to selling more through the Internet. That is why it will be essential to establish a strategy to review its effectiveness over time. The business of digital sales is about analysis and reinvention. You cannot think that you are simply going to create a digital store and that it will sell by itself. It is essential to generate new ideas for customer interaction, design, usability, advertising, and use of social networks… Let’s get to work!
