It is important that you get quality traffic for your online store. Focus your efforts on seducing visitors who are really interested in your business
Having many visitors to your online store does not have to be synonymous with success for your e-commerce business. Obviously, it’s important that you attract a lot of people, but it’s even more important that you get quality traffic to your site. Focusing your efforts on seducing visitors who really interest you in your business will be much more profitable.
Keep in mind that only 1-2% of website visitors become leads or buy, in the best of cases because the average I think is below 1, around 0.5%. Therefore, getting a real return from this figure can be very difficult. On the other hand, if you increase the number of visitors that really interest you, targeting those who are the right profile to end up converting to purchase, you will have much more chances of increasing your sales and achieving final profits.
What to do to increase the qualified traffic of your online store?
Getting quality visitors for your online business is not the result of a magic formula with automatic results, but you can improve your visit results by applying the tips that we present to you.
Optimizing SEO for eCommerce is essential for your business. In fact, it is one of the first actions you should consider when creating your online store. And do not think that it is an easy task: to get good results, you need to hire a professional specializing in SEO.
Likewise, it will give you good results to create a blog. Having a dynamic space in which you can update content and offer valuable information to your users is a plus in improving your position in search results.
Giving visibility to your brand also involves ensuring your presence in as many spaces as possible. Take advantage of marketplaces and company and business directories to make yourself seen on the web, and you will see how your web traffic improves.
With the same objective, you should focus your efforts on ensuring the presence of your online store on social networks. Of course, it is essential that you do not use your profile to look for the sale. Social media is a space to get in touch with your potential users, understand what they expect from your business, and how you can satisfy their needs.
If you can afford to invest some money to promote your online store, online advertising – especially Google Adwords – will effectively contribute to making you more visible to the target of your business, which is still the traffic that really interests you. your website. We can say the same about regularly uploading a video to YouTube, showing a specific product that you sell, and highlighting what it can be used for. Video marketing is an increasingly growing trend that you should not give up if you want to get quality traffic.
Try to gain visibility
Your goal should be for everyone to talk about your online business. To achieve this, you can take advantage of all the tools that the online universe puts at your fingertips. Press release distribution services will allow you to publish news about your business on various platforms.
The Internet also allows you to make yourself known by doing public relations. Contacting those who can become prescribers of your brand can be essential for your brand to have adequate diffusion.
Whatever strategy you opt for when trying to attract on social networks, you must be clear that you need to give a professional image by providing valuable content to your potential users. Appearing in forums and platforms specialized in solving questions can help you position yourself as a benchmark within your sector. Do not hesitate to include a link to your website in the answers you write.
Of course, you yourself can create your own forum to enhance the interaction of your users with each other and with your company. Keep in mind that all the knowledge you accumulate about your business sector will become your best resource to stimulate many users interested in your products to learn more about your eCommerce.
Getting people who are part of your target audience to reach your online store – and, therefore, are the most interested in your products – happens because you build a strategy based on all these tips and because you apply it consistently. You will notice how the results are favorable to you as time goes by.
