Beauty industry brands have played into the ”athleisure” trend by promoting and marketing exercise-friendly beauty products.
The alliance between beauty products, fashion, and sport has never been so explicit. The main driver of athletic beauty is linked to the growing importance of wellness among global consumers, an industry (which also includes food, fitness, spas, travel, as well as beauty products).
With the worlds of fashion, beauty, and fitness increasingly intertwined in consumers’ daily routines, beauty industry brands have played into the ”athleisure” trend when promoting and marketing beauty products. exercise-friendly products for active lifestyles and products they can use during and after workouts.
-For swimmers. If you swim regularly, you know your hair really takes a beating. Chlorine can leave hair dry and brittle, not to mention it can wreak havoc with your blonde hair color. To keep hair soft and nourished, use Víctor Toro’s Rescue Mask, a light and luxurious mask, with its delicate fragrance, repairs damaged hair while restoring that ultra volume that has been lost over time due to the natural aging process and/or aggressions caused by environmental contaminations, chemical treatments and excessive use of heat styling tools.
-For runners. The number one problem is joint pain, it is not pleasant or comfortable. Running, in addition to making us feel good inside, also makes us look healthy on the outside. Q77+ collagen is a nutritional supplement composed of the highest quality hydrolyzed collagen and hyaluronic acid that contributes to the natural formation of collagen for the proper functioning of cartilage, bones, and skin.
-For cyclists. Hands and legs are exposed to cold air and can become dry, red, and sore. They need to use a heavy-duty product to keep the skin soft and calm. In addition, to treat the effects of fatigue after the sports routine, we recommend the Revitalizing Serum for Tired Legs 910 from GLO, which combats that feeling that we have all suffered from, in addition to stimulating microcirculation, something very beneficial for sports.
Now, we can instantly get rid of that heaviness, leaving an immediate relief and freshness effect. Its routine use improves skin elasticity by 79%, which also favors the result of a rejuvenated and marked silhouette.
-After training. For those people whose sport is essentially focused on running, and especially now that we expose our feet to external agents that can damage them, Laboratorios Babé has its Repairing Foot Cream. Its use helps to repair and hydrate the feet after the erosion with the shoes and the impact of these on the ground, so it combats dry and cracked feet. In addition to repairing the skin, this cream is applied with a gentle massage, which helps to relax our body after a day of activity.
Therefore, we can affirm that the sports routine does not only consist of physical activity, but that accompanied by adequate care will help us achieve optimal results.
